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Storytelling in your Emails

Serving An Email List

Everyone says tell stories in your emails…but HOW? How do you tell stories? What does that even mean? How do you tell stories people want to read, and that don’t smell like a sales pitch from a mile away? On Episode #8 of Above the Bar Copy Podcast, I’m diving deep into storytelling in your emails!

Your Email List

First, let’s discuss how crucial your email list is for your business. Here’s a fun fact.  Email marketing ROA is $42 for every $1 spent.  1% of social media sees your content, and when your email marketing is done right, 40% of your email list sees it. That’s mindblowing! Email marketing enhances everything you are already doing in your business.  So, if you are offering any service or product, make sure you are utilizing your email list!

What is storytelling?

So what is “storytelling”? Storytelling is defined as “the vivid description of ideas, beliefs, personal experiences, and life-lessons through stories or narratives that evoke powerful emotions and insights.” In other words, it’s the relatable and emotion-evoking words that your reader will actually enjoy reading.  

How do you tell stories in your emails?

I know when you sit down to write an email to your email list, your mind can go blank.  But friend, let me assure you that there are tons of ways to create that nurturing relationship with your email list and incorporate storytelling in your emails. Here are a few quick tips:

  1. Create a story bank
  2. Share client stories and testimonials
  3. Share a heart-to-heart with your email list as if you are talking to a close friend (this also builds trust with your reader!)
  4. Encourage your readers
  5. Share about your life and business in real time (and be honest!)

Want to learn more about storytelling?

If you want to dive deeper into storytelling in your emails,, I’m laying it all out in the podcast episode that you can listen to right HERE! Are you looking for plug-and-go email newsletter templates to grow your email list? I have the perfect solution for you, friend! Join Not Your Mama’s Newsletters for just $8/month and have email newsletter templates sent right to your inbox every Monday! What’s included?!

  • Each template comes with 5+ subject line options, a clear call to action, and full email newsletter body text. Eight social media caption templates every month.
  • Quarterly email sequence templates & trainings (think welcome sequence, launch sequence, pop-up sales sequence – etc.).
  • Monthly copywriting class and Q & A calls.

Click here to join the membership today!

As always, feel free to reply below with any questions you may have! Cheering you on always!

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Hi, it’s so wonderful to meet you!

I’m Jenny, an email + website copywriter specializing in words that welcome your clients with open arms.  I’ll help you uncover the stories and message strategies that connect with your audience and have them thinking, “Yep! This is who I want to work with.”

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