Your business has grown up a lot since you first took that diving-board leap into entrepreneurship years ago

And now that you’ve had time to tread water and catch your breath, you look back and realize that while you’re not a beginner anymore...

Your website still is. 

It doesn’t reflect who you are, or where you’re going.

You pieced it together with a free template (and there’s no shame in that, by the way, that’s where all the best websites start) and have given it minor facelifts here and there when you could. 

But now...

I can help you build a website like that!

Because what’s the point of driving all that traffic to your site, if the words on it aren’t making conversions for you? 

You’re ready for your for-real website.

One with a solid strategy behind it and the right messaging on it that has your clients feeling like they can kick off their shoes and stay awhile.

You wrote your website a while back on the DIY route and have always felt it didn’t quite reflect the heart of who you are and what you do. (No worries! We’ve totally got this!)

You have a design or designer for your website’s visual presence in mind, but when it comes to creating the right words you just.can’t.even. Having a professional take this task off your plate would be a dream-in-business-heaven come true. 

You want a website that people love to read and one that works for you, starting those sales conversations with your ideal clients in the background 24/7. 

Here's what's included:

Two strategy and planning sessions, where we'll clarify your ideal client, brand voice, target audience, and website outline.

In-depth customer voice research. This website is for your clients, so we’re making it with them at top of heart at every step.​

Four core pages of website copy ~ most often a Homepage, About Page, and two Services Pages. Additional pages are available upon request for $600/page. 

Introduction paragraph and outline for your portfolio and blog page,  plus a copy-and-paste template for your client spotlight blog posts.

Copy for your contact page and a recommended template for your contact form.

Two rounds of revisions per page. 

Wireframe and collaboration with your designer.

The final draft of your copy delivered within 15 business days. 

A complimentary brand voice & ideal client guide. Like a mood board for your words that you use anytime you write for your business and need some inspiration and ideas to get you started.

Investment: $4440 USD 

let's get started

Kind words from past clients


Jenny captured exactly what I envisioned my business to be, and she put onto paper exactly what I want others to see in regards to my passion for music. The whole process of working with her was so comfortable and natural, and how my copy turned out was better than I could have imagined.

Emily Engelhart- Wedding Planner & Violinist 

Jenny told my story so well. I’ve had an increase in calls for my services for sure, and I didn’t expect this process to be so easy!

Kelly Pulis, Kelly’s Pet Training

Hiring Jenny was a no-brainer for me. Her ability to provide massive value to my current and future clients while sounding like me was just what I was looking for. I have seen a higher engagement on the content she’s written. She is quick to respond, fun, professional, and she really listens to and captures what I am trying to say.

Jamie Cornish, Branding, Family & Newborn Photographer

The ‘About Me’ page is my favorite. You nailed it! I knew I needed better copy to connect with my ideal client on my website. I’m just so busy and don’t have the time and had no idea where to start. The process of working with Jenny was simple and not overwhelming. She thoughtfully pulled together the copy on my website in a way that is informative and connects with my clients.

Staci Edwards, Interior Designer 

how it works

Timeline: 15 business days

We grab a coffee and chat

When you click here and fill out an application to work with me, you can set up a time for us to hop on a call and visit about your business and copywriting projects. We can even go over your current website together for a quick audit. I can’t wait to meet you!

When we decide we’re the perfect creative-meets-copywriter match, we’ll sign contracts and reserve your space on my calendar with a deposit. Woohoo! Next, I’ll send you a project strategy & brand voice questionnaire to fill out so we can uncover your story, dream client, and project details. (Get ready to understand your brand message and audience’s heart on a whole new level!)

Then, we get to work

Based on our chat and your questionnaire, I’ll get busy creating a strategic outline or wireframe for your copy. We’ll hop on another quick call so I can present it to you, and together we’ll make sure it’s perfect. You’ll know and approve the path your audience will take through your words right from the start. 

We’ll finalize your strategy

With our strategy and outline in place, it’s time for me to get busy writing the first draft of your copy! This is the part where you can give a big sigh of relief that you don’t have to spend your time at the keyboard right about now. That’s all being handled for you, beautiful friend!

I’ll get busy writing

I’ll send your copy over to you for review in Google Docs. Here, you’ll be able to make any comments, edits, or requests for changes you need. We'll go through one round of edits to make sure you are totally in love with the final product. 

We’ll get every word just right

Your final copy is IN! I’ll hand it off to you, your designer, your web developer, or whoever is entering it into your systems/platforms. I’ll also be available during this phase to help with anything I can. Congratulations!! You have words that will be working for your business for years to come. 

Et Viola! Your copy is finished!

Website Copy FAQs

What pages are included?

Website copy packages include your homepage, about page, and services pages. Along with this, you’ll also get copy for your blog, contact, and portfolio page intro, as well a a  template you can easily replicate for portfolio pieces and customer spotlight blog posts, and a template for your contact page form. Additional/other pages are available upon request when you book a free call!

Do you design websites?

I don’t! But I can put you in touch with some fabulous design partners who can. When you receive your website copy from me, it will be wireframed and completely ready for your designer to implement, and collaboration with your designer is included with your website copy package. We can chat about this more when you book your free consultation! 

Will you write copy to fit my template?

We can create copy with your template in mind! Before I start writing, we’ll go over the outline or wireframe of your website so that you can see each section and how it flows together. If you have a template or format in mind, just let me know when you book a call!

How will you make the writing sound like me?

Such a good question! A ton of thought and care goes into knowing your brand voice before I start writing. This includes our initial consult, 90-minute planning call, your brand voice/project strategy questionnaire, and in-depth customer voice research. This is also the reason why you get a round of edits on your copy ~ so that we can refine all those copywriting strategies and make it sound like you. If you have more questions on the process, let me know when you book a call!


Yes! I want you to feel confident in your investment. My usual process is a 33% deposit to book your spot on my calendar, with the remaining balance due upon receiving your finished copy. That being said, I would be happy to accommodate an alternative payment plan that works best for you. We can talk about this more when you book a call with me

How long will we work together?

You'll have all the copy for your website signed, sealed, delivered two weeks from our project kick-off call date. Book your free consult call to get started!

Eeekk! I would love to do this but the investment is out of my budget right now.

I completely understand, and I think I can help.

 My Website Copywriting Course is $99 and will walk you through every step of writing your website, using the same process and framework I would implement if I were to write it for you. You can check it out by clicking here.

I also have a few free resources and super low-ticket offers inside my Resources Page and Shop Page meant to help you with your website copy, along with plenty of website writing tips on my Blog.

When are you available?

I often book projects 2-3 months in advance, so if you’re thinking of working together sometime during this quarter or the next, I would love to start the conversation!

What’s your process?

Great question! We can chat about this more when you book your free consultation with me, or you can read about it in detail when you scroll up! 

©2022 by Jenny Roth Copywriting //

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