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Website Copy for Coaches, Course Creators & Creatives
And now that you’ve had time to tread water and catch your breath, you look back and realize that while you’re not a beginner anymore... Your website still is.
It doesn’t reflect who you are, or where you’re going. You pieced it together with a free template (and there’s no shame in that, by the way, that’s where all the best websites start) and have given it minor facelifts here and there when you could.
But now... You’re ready for your for-real website. One with a solid strategy behind it and the right messaging on it that has your clients feeling like they can kick off their shoes and stay awhile.
I can help you build a website like that! Because what’s the point of driving all that traffic to your site, if the words on it aren’t making conversions for you?
Your business has grown up a lot since you first took that diving-board leap into entrepreneurship years ago.
Strategically crafted website copy made to help you reach your goals by intentionally serving your readers.
presenting
Made for you if:
You wrote your website a while back on the DIY route and have always felt it didn’t quite reflect the heart of who you are and what you do. (No worries! We’ve totally got this!)
You have a design or designer for your website’s visual presence in mind, but when it comes to creating the right words you just.can’t.even. Having a professional take this task off your plate would be a dream-in-business-heaven come true.
You are a coach, service provider, or online educator.
Here’s what’s included:
Strategy and planning - where we'll clarify your ideal client, brand voice, target audience, and website outline.
In-depth customer voice research. This website is for your clients, so we’re making it with them at top of heart at every step.
Four core pages of website copy ~ most often a homepage, about page, and two services pages.
Copy for three secondary or shorter website pages ~ most often your portfolio, contact, and blog page.
Two rounds of revisions per page.
Wireframe and collaboration with your designer.
The final draft of your copy delivered within 2-4 weeks.
INVESTMENT: $6000 USD
start the conversation!
When you fill out my contact form, you'll set up a time for us to chat all about your business and website copy goals. We can even go over your current website together for a quick audit. I can’t wait to meet you!
We grab a coffee and chat.
When we decide we’re the perfect creative-meets-copywriter match, we’ll sign contracts and reserve your space on my calendar with a deposit. Woohoo! Next, I’ll send you a project strategy & brand voice questionnaire to fill out so we can uncover your story, dream client, and project details. (Get ready to understand your brand message and audience’s heart on a whole new level!)
Then, we get to work.
Based on our chat and your questionnaire, I’ll get busy creating a strategic outline or wireframe for your copy. We’ll hop on another quick call so I can present it to you, and together we’ll make sure it’s perfect. You’ll know and approve the path your audience will take through your words right from the start.
We’ll finalize your strategy.
With our strategy and outline in place, it’s time for me to get busy writing the first draft of your copy! This is the part where you can give a big sigh of relief that you don’t have to spend your time at the keyboard right about now. That’s all being handled for you, beautiful friend!
I’ll get busy writing.
I’ll send your copy over to you for review in Google Docs. Here, you’ll be able to make any comments, edits, or requests for changes you need. We'll go through one round of edits to make sure you are totally in love with the final product.
We’ll get every word just right.
Your final copy is IN! I’ll hand it off to you, your designer, your web developer, or whoever is entering it into your systems/platforms. I’ll also be available during this phase to help with anything I can. Congratulations!! You have words that will be working for your business for years to come.
Et Viola! Your copy is finished.
WHAT IT’S LIKE TO WORK WITH ME
Timeline: two- four weeks
Website Copy FAQs
Website copy packages include your homepage, about page, and two services pages. Along with this, you’ll also get copy for your blog, contact, and portfolio page, as well a a template you can easily replicate for portfolio pieces and customer spotlight blog posts, and a template for your contact page form. Additional/other pages are available upon request. Book a free call to learn more!
I don’t! But I can put you in touch with some fabulous design partners who can. When you receive your website copy from me, it will be wireframed and completely ready for your designer to implement, and collaboration with your designer is included with your website copy package. We can chat about this more when you book your free consultation!
We can create copy with your template in mind! Before I start writing, we’ll go over the outline or wireframe of your website so that you can see each section and how it flows together. If you have a template or format in mind, just let me know when you book a call!
Such a good question! A ton of thought and care goes into knowing your brand voice before I start writing. This includes our initial consult, 90-minute planning call, your brand voice/project strategy questionnaire, and in-depth customer voice research. This is also the reason why you get a round of edits on your copy ~ so that we can refine all those copywriting strategies and make it sound like you. If you have more questions on the process, let me know when you book a call!
Yes! I want you to feel confident in your investment. My usual process is a 33% deposit to book your spot on my calendar, with the remaining balance due upon starting our project. That being said, I would be happy to accommodate an alternative payment plan that works best for you. We can talk about this more when you book a call with me.
You'll have all the copy for your website signed, sealed, delivered 21 business days from our project kick-off call date. Book your free consult call to get started!
I totally understand. Payments plans are available, but if that doesn't align with your goals right now, I invite you to check out my Template Shop! The website copy templates you'll find there are a perfect leaping place to get your new site up and running.
I often book projects 2-3 months in advance, so if you’re thinking of working together sometime during this quarter or the next, click here to start the conversation.
Great question! We can chat about this more when you book your free consultation with me, or you can read about it in detail when you scroll up!
