“If you’re looking for great quality, professionalism, and fun readability – Jenny is your GIRL.
I was blown away by how she was able to capture me without actually being me! I LOVE my new website.”
- Jenna Lueck, Artist & Website Copy Client
WELCOME AND WOW'EM
WEBSITE COPY
BOOK YOUR WEB COPY PROJECT
And now that you’ve had time to tread water and catch your breath, you look back and realize that while you’re not a beginner anymore ... your website still is. (Sh%t!)
It doesn’t reflect who you are, or where you’re going. You pieced it together with a free template (and there’s no shame in that, by the way, that’s where all the best websites start!) and gave it minor facelifts here and there when you could.
But now? You’re ready for your for-real website. One with a solid strategy behind it and the right messaging on it that has your clients feeling right at home.
I'll write you a website like that. Because what’s the point of driving all that traffic to your site, if the words on it aren’t making sales for you?
Your business has grown up a lot since you first took that diving-board leap into entrepreneurship years ago.
"Client-centered" website copy that's so dang good - your future clients will feel like they already know you.
Presenting...
Made for you if:
You wrote your website a while back on the DIY route and have always felt it didn’t quite reflect the heart of who you are and what you do. (No worries! We’ve totally got this!)
You have a design or designer for your website’s visual presence in mind, but when it comes to creating the right words you just.can’t.even. Blank page CITY. Having a professional take this task off your plate would be a dream-in-business-heaven come true.
You want a website that people love to read AND closes sales in the background of your business, 24/7.
You recently went through a messaging upgrade (she said, in her best Beyonce voice) and need your website to level-tf-up and MATCH your next era in business and the clients you’re calling in now.
Book a call to get started
Everything that's included in your website copy
(and why you'll love it!)
Two strategy and planning sessions -where we'll clarify your ideal client, brand voice, target audience, and website outline.
In-depth customer voice research. This website is for your clients, so we’re making it with them at top of heart at every step.
Copy for your: homepage, about page, services page, blog or podcast page intro, and contact page. (Sales pages additional.)
Copy for one email opt-in 'pop-up' page and the email to deliver this lead magnet to your list.
Two rounds of revisions per page, to make sure you love it.
Wireframe and design-ready copy. Your copy will be delivered in Google Docs and completely ‘wireframed’ for design, meaning you’ll know what’s a headline, button, new section, photo area, etc.
Collaboration with you (or your designer) and a final walk-through of the page when complete to ensure every word is optimized in design for conversions and readability.
INVESTMENT: $4000 USD
With 4 monthly payments of $1000 welcome!
start the conversation!
Timeline: 3-4 weeks
Website in a day or week?
Excuse my eyeroll, but, girl, puh-lease.
I guess I could get your site done ‘fast’ if I followed the same template I used for every other site or some generic ChatGPT-made headlines that sound like robots.
But that is NOT my process.
The best copy for your website is mined from the voice of your customers, interviews with you, and deep-dive market research.
You don’t want to skip any of this unless you want your website words to fall flat and read boring AF – and who the heck wants that? :)
So, does it take more than a week? Yes. Is it worth the ‘wait’? Double yes. Because …
Your website will sound like you, stand out, and make sales when it's crafted using a proven conversion copy process – not rushed through a template or AI.
When you fill out this contact form, you'll set up a time for us to chat all about your business and dreams for your new website. We can even go over your current site together for a quick audit. I can’t wait to meet you!
We grab a coffee and chat.
Paper trail, coming in hot! We’ll sign contracts and reserve your space on my calendar with a deposit. Woohoo! Next, I’ll send you a brand voice questionnaire to brain dump your vision, dream client, and messaging, and we'll kick things off with our first planning call.
Then, we get to work.
Based on our call and your questionnaire, I’ll get busy creating a strategic outline or wireframe for your copy. We’ll hop on another quick call so I can present it to you, and together we’ll make sure it’s perfect. You’ll know and approve the path your audience will take through your words right from the start.
We’ll finalize your strategy.
With our strategy and outline in place, it’s time for me to get busy writing the first draft of your copy! This is the part where you can give a big sigh of relief that you don’t have to spend your time at the keyboard right about now. That’s all being handled for you, beautiful friend!
I’ll get busy writing.
I’ll send all your pages to you for review within two weeks! Here, you’ll be able to make any comments, edits, or requests for changes you need. We'll go through two rounds of edits to make sure you are totally in love with the final product.
We’ll get every word just right.
Your final copy is IN! I’ll hand it off to you and/or your designer so you can start implementing it onto your site. I’ll also be available during this phase to help with anything I can. Congratulations!! You have words that will be working for your business for years to come.
Et Viola! Your copy is finished.
The website copy process and what to expect
We'll be working together closely for 3-4 weeks!
I am delighted to have written website copy for coaches and creatives like ...
Patricia Mari Designer
Maddie Peschong
photographer
Shea Gibson Photography
Maria V Photography
Thistle & Dot Floral
Jenna Lueck
artist
Tammie Williams
parenting coach
Holly haynes
marketing strategist
Spencer larsen
wedding videography
Caroline bryant
omb + launch prep
Emily reuschel
speaker & podcaster
Rachael kazmier
photography
book your project
Website Copy FAQs
Website copy packages include your homepage, about page, services pages, blog or podcast intro, contact page, email opt-in page, and the first email delivering your lead magnet. Additional/other pages are available upon request for $400/page. Sales Pages are additional for $2500. Book a free call to learn more!
I don't, but I can do you one better: I'll put you in touch with some fabulous designers who can bring your site to life in a VIP Day or two. When you receive your website copy from me, it will be wireframed and completely ready for your designer to implement. Collaboration with your designer is included with your website copy package. We can chat about this more when you book your free consultation!
Your website will be the most impactful for your clients (and you!) if you start with the copy first, then design. Before I start writing, we’ll go over the outline or wireframe of your website so that you can see each section and how it flows together and how it can be easily added to the template of your choice. If you have a template or format in mind, just let me know when you book a call!
Such a good question! A ton of thought and care goes into knowing your brand voice before I start writing. This includes our initial consult, 90-minute planning call, your brand voice/project strategy questionnaire, and in-depth customer voice research. This is also the reason why you get two rounds of edits on your copy ~ so that we can refine all those copywriting strategies and make it sound like you. If you have more questions on the process, let me know when you book a call!
Yes! I want you to feel confident in your investment. My usual process is a 50% deposit to book your spot on my calendar, with the remaining balance due upon starting our project. That being said, many of my clients also choose 4-monthly installments of $1000. I would be happy to accommodate an alternative payment plan that works best for you. We can talk about this more when you book a call with me.
About 3-4 weeks, sometimes, 5 - depending on the number of pages or any add-ons. Book your free consult call to get started!
I totally understand. Payments plans are available, but if that doesn't align with your goals right now, I invite you to website copy join Email Insiders. Inside, you'll get lifetime access to my website copy templates, a perfect leaping place to get your new site up and running.
I often book projects 2-3 months in advance, so if you’re thinking of working together sometime during this quarter or the next, click here to start the conversation.
Great question! We can chat about this more when you book your free consultation with me, or you can read about it in detail when you scroll up!
“Jenny makes you feel comfortable the very first time you meet her.
She is easy going and a great listener. She did an amazing job of capturing my message and helping people understand my business and how I could hep them – and made this task (writing a website!) that I was dreading so much easier for me.”
Such a good question! A ton of thought and care goes into knowing your brand voice before I start writing. This includes our initial consult, 90-minute planning call, your brand voice/project strategy questionnaire, and in-depth customer voice research. This is also the reason why you get a round of edits on your copy ~ so that we can refine all those copywriting strategies and make it sound like you. If you have more questions on the process, let me know when you book a call!
Yes! I want you to feel confident in your investment. My usual process is a 33% deposit to book your spot on my calendar, with the remaining balance due upon receiving your finished copy. That being said, I would be happy to accommodate an alternative payment plan that works best for you. We can talk about this more when you book a call with me.
You'll have all the copy for your website signed, sealed, delivered two weeks from our project kick-off call date. Book your free consult call to get started!
I completely understand, and I think I can help.
My Website Copywriting Course is $99 and will walk you through every step of writing your website, using the same process and framework I would implement if I were to write it for you. You can check it out by clicking here.
I also have a few free resources and super low-ticket offers inside my Resources Page and Shop Page meant to help you with your website copy, along with plenty of website writing tips on my Blog.
I often book projects 2-3 months in advance, so if you’re thinking of working together sometime during this quarter or the next, I would love to start the conversation!
Great question! We can chat about this more when you book your free consultation with me, or you can read about it in detail when you scroll up!
