Beautiful friend, you absolutely can have sales copy that builds genuine relationships and powerfully market in the most joyful way.
Chelsea is a business and life guide, Reiki healer, and NLP coach helping women navigate heavy transitions & career shifts in a purposeful and gentle way. She created a series of free journal prompts as her opt-in and wanted an automated email welcome sequence to go out to her new readers. Her sequence has been sent to just over 400 subscribers with a 40% open and 7% click rate. Reiki sessions on her calendar also fill up consistently at least one month in advance. We also created several Evergreen posts for her social media feed to announce her journal prompts and Reiki services.
Maddie Peschong is a branding photographer, strategist, and educator serving creative women and the host of the Take it Personally Podcast (don’t miss it!). Doors to her Mastermind were opening in about six weeks, and she wanted to create a series of emails to welcome in a new round of women. Maddie has been in business for a decade and has an email list with thousands of readers. She was able to book her Mastermind almost entirely through her emails, along with posting about it once on social media and reaching out to those who had expressed interest in the past.
Patricia Mari is a fine-art brand and website designer based in Edmonton, AB Canada. (Quick PSA~ if your website is not bringing the right inquiries to your virtual door, contact Patricia. Like, yesterday!). Through her wholehearted brand strategy and design process, Patricia helps creative entrepreneurs (especially moms) express the full value of their work, raise their prices, and elevate their client experience. As a busy mom of two little ones, she is mindful of the tasks in her business that don’t light her up and also take away time she could be spending with her family. Writing is one of these, and it was my honor to create copy for her website so she could check that item off her to-do list and have messaging on her site that reflects her brand and the beautiful ways she helps moms build thriving businesses.
It has to sound like you and show how you stand out. It has to resonate deeply with your clients without making them feel rushed, pushed, or tricked into buying.
Can I just say: I completely agree!
Copy that sells without being “salesy” is more than possible for you, beautiful friend!
So when you know how you want your clients to feel when they interact with your business but need a pro to help you strategize your message and invite them into your offers in just the right way, that’s where I come in.
You’re a creative professional or coach with a heart for encouraging other women.
Your work lights you up. You love your clients! And you’re ready to grow even more.
The thing is...while you know the words in your emails or sales page have enormous potential to build client relationships...
TBH, you’d rather clean your kitchen with a Q-tip than sit down and write them.
(Plus, between running a business and living your life, who has the time?!)
Also: You want your copy to be good. Better than good.
Jenny captured exactly what I envisioned my business to be, and she put onto paper exactly what I want others to see in regards to my passion for music. The whole process of working with her was so comfortable and natural, and how my copy turned out was better than I could have imagined.
Jenny told my story so well. I’ve had an increase in calls for my services for sure, and I didn’t expect this process to be so easy!
Hiring Jenny was a no-brainer for me. Her ability to provide massive value to my current and future clients while sounding like me was just what I was looking for. I have seen a higher engagement on the content she’s written. She is quick to respond, fun, professional, and she really listens to and captures what I am trying to say.
The ‘About Me’ page is my favorite. You nailed it! I knew I needed better copy to connect with my ideal client on my website. I’m just so busy and don’t have the time and had no idea where to start. The process of working with Jenny was simple and not overwhelming. She thoughtfully pulled together the copy on my website in a way that is informative and connects with my clients.
A suite of free offers meant to help you write your best copy, create captions, gather impactful testimonials, and more
Video mini-courses plus the frameworks I use when writing for clients. Made to take out the overwhelm and walk you through every step of your DIY sales copy projects.