You wanna know one thing that kicks me square in the butt at least once a week?
Writing headlines. Specifically: sales page headlines.
You have to say the most powerful thing ever said, but you have to do it in the least amount of words possible.
It has to be in your ideal client’s voice.
But not so they, like, know it’s written in their voice.
Only that it is, and they don’t even realize it.
Also, make sure that sh*t is totally original.
It’s got to sell.
But not be salesy. Yuck. No one likes someone trying to sell them with a salesy-sale.
Oh, and remember that millionaire marketing guru that said if you don’t grab them at the headline in 1.5 mili-seconds, well, congratulations, you lost your customer for-ev-ah?
There’s also that.
So basically, welcome to Jumanji. Good luck. And no pressure.
I mean, really?!
When you write a headline for your website, sales page, email newsletter or whatever…
It’s no wonder all kinds of mental blocks and panic sets in, and you decide cleaning out your pantry is a much better way to spend your afternoon than actually writing anything.
We’ve all been there.
The thing that has helped me the most is following headline templates.
That way, you know you’re in the ballpark of these unspoken “sales page acceptable practices.”
But you also have your own personality on it, and it’s not as boring as your grandma’s workout to read.
(RESULT THEY WANT) in just (TIME IT TAKES)
Example: TAKE BETTER PICTURES in just TWO WEEKS!
(SPECIFIC RESULT) and/that (TRANSFORMATION THEY’LL SEE)
Example: LEARN HOW TO WRITE A 6-PART EMAIL LAUNCH SEQUENCE that NURTURES YOUR CLIENT RELATIONSHIPS 24/7.
(RESULT THEY WANT) without (A STRUGGLE THEY HATE)
Example: REACH YOUR FIRST 5K MONTH without WORKING NIGHTS OR WEEKENDS!
Ok, if you’re looking at these templates and your head is still spinning. Take a breath. You’ve got this. Try freewriting on these questions to get some ideas flowing, then come back & try again.
PS- Freewriting means you set a timer for 15 minutes and just write, no checking your spelling, no worrying about what it sounds like, just get your thoughts out.
You can do this!
If you’re stuck on a sales page headline, email me at firstname.lastname@example.org. I’m glad to help.
I’m Jenny, an email + website copywriter specializing in words that welcome your clients with open arms. I’ll help you uncover the stories and message strategies that connect with your audience and have them thinking, “Yep! This is who I want to work with.”
It’s so lovely to have you here at the Blog. Kick off your shoes, relax, and stay as long as you’d like. It is my hope that you feel right at home here!
On these pages, you’ll find inspiration to write for your small business, free copywriting resources, and real-life stories on being a work-from-home mom.
A suite of free offers meant to help you write your best copy, create captions, gather impactful testimonials, and more
Video mini-courses plus the frameworks I use when writing for clients. Made to take out the overwhelm and walk you through every step of your DIY sales copy projects.