Writing copy for your business is a mental game.
Anyone who tells you it’s all strategy or all skill or it gets totally easy when you’ve been in business for a long time is lying pants on fire. 🔥
It is not lost on me when someone trusts me to come up with the right words for something as important to them as their website or sales page or emails.
I know how important copy is to a business. I take it so seriously, and I want the project to turn out *better than good.*
And I am telling you, when I sit down to write for a client or for myself, my BIGGEST hurdle is getting my thoughts in *check*.
Because it’s super easy to spin out in: I can’t do this, I’m not good enough to write this, I couldn’t possibly say that, what if ‘they’ hate it … blahhhhh.
So, for today’s If I Was Your Copywriter Letter✨, I’m sharing the 5 ‘affirmations’ I keep on a sticky note at my desk to help me write with confidence, truth, and trust in myself –
#1 – It doesn’t have to be perfect to be really fucking good.
#2 – Creating content gets to be FUN. The more fun I have writing this, the better it will turn out.
#3 – Actually, I do have time for this. As long as it takes me to write this thing, I have the time. This is important work and it’s worth all the time it takes.
#4 – I’m already more than good enough, no matter how this thing I’m writing turns out.
#5 – Start. You can’t edit a blank page. Just start writing something, edit later.
I hope these words help next time you’re feeling stuck on what to say.
Talk yourself UP, allow yourself to *enjoy* the process of writing your copy, let go of the outcome, picture your ideal client and write directly to that person – that’s it – you’ve got this.
I hope this post was helpful!
If you have any questions, send me an email at hello@jennyrothcopywriting.com or a DM on Instagram.
You’ll also find three ways I can support you in having the best messaging for your next launch or funnel campaign at the links below:
👉Click HERE to book your Sales Page Edit.
For just $197, I’ll go through your current sales page section by section and tell you exactly what to say/add/change to have it convert higher, AND I’ll write three custom headlines for you.
👉Grab your Free Sales Page Template.
👉 Get the highest converting sales page possible when you book me as your Sales Page Copywriter.
