The biggest mistake I see (and fix) on sales pages so they convert as high as possible is positioning and formatting testimonials to sell.
Great testimonials alone can sell your offer. ← Read that again.
Because word of mouth sells.
And testimonials are your on-the-page, word-of-mouth referrals.
When I write your sales page, you can expect:
Your top 3-4 BEST testimonials positioned immediately after your headline section.
If I’m coming in with a strong offer promise in your headline, the next thing I want your readers to see is your PAST CLIENTS backing up that offer promise in their own words.
Will I sometimes even start a sales page with a testimonial as the headline? You bet. Love to. Read this example. Tell me that testimonial headline doesn’t draw you in completely!
Most people hide their testimonials waaay at the bottom of the page.
They only share screenshots of client wins (not full testimonials or case studies).
They put really great testimonials under a BLAH headline like “Kind words” or “What my clients are saying.” ← Do not do that :)!
When I write your sales page, each of your testimonials will have a KILLER headline on it that reinforces your offer promise or what it’s like to work with you.
Only a few buyer types will read all of your testimonials.
But every buyer type will read your testimonial headlines!
Testimonial headlines are prime real estate on your page, and how you structure your testimonials matters SO MUCH in your conversions.
When I write your sales page, we won’t bunch your testimonials in one section at the bottom of your page.
We won’t use ordinary headlines like: “What it’s like to work with me.”
Instead, we’ll sprinkle your testimonials frequently and strategically throughout your page and format them to sell.
This change alone will increase your sales page conversions dramatically.
Wondering what this would look like for you and your business?
Click HERE for details on working with me as your sales page copywriter.
This is done-for-you sales page copy for female-led course creators and group coaching offers. This is for you if you want to have the highest-converting sale page possible. You’ll walk away with a sales page that your clients love to read and buy from and that positions you to reach your next big goal, like:
- Having a converting funnel
- Celebrating your most successful launch yet
- Filing your program without discovery calls
Click HERE to book your Sizzlin’ Sales Page Copy Project
PS – If you aren’t ready to hire a sales page copywriter, I have two other options you might love:
#1 – A Free Sales Page Copy Template
Over one thousand business owners have trusted this template to help write their sales page. Inside, I guide you through writing every section of your page with mad-lib headlines and prompts for when you’re stuck on what to say. Get the Free Sales Page Template
For $197, you get a custom Loom video that shows you EXACTLY what to add, remove, say and change to increase your sales page’s conversion rate, AND I write three headlines for you! Reserve Your Sales Page Edit
