When I write your sales page, I’ll use pain point marketing following the Love-Based Copywriting method.
Okay, before you close your screen and think I’m nuts– I’m not.
Love-Based Copywriting is an actual philosophy you can study and learn.
There are even best-selling books written about it! (like this one.)
(These books were written by one of the most successful direct-selling copywriters ever, who, btw, is also a woman. 💃)
How I Strategically Put Client Pain Points on Your Sales Page
Like the Love-Based method teaches, I believe you do have to touch on your clients pain points on your sales page.
Your clients have to know you see them where they are right now.
They have to believe you can help them.
They have to feel like you ‘get it.’
BUT –
I will never ‘dig the knife’ into their pain points and make your clients feel guilt, shame, or remorse for their struggles.
I will never drag the pain points on and on and ON or over-exaggerate them. Never.
I will never use pain point marketing in a belittling or shaming way on your sales page.
I don’t want your clients to buy because they feel ‘bad’ about themselves or like they need you to ‘save’ them.
I want your clients to buy because they feel excited about their next goal and working with you to get there.
So, I’ll dedicate ONE section on your sales page (strategically placed) to addressing pain points.
I always start this section by encouraging your clients and speaking to their desires with a headline that says something like:
You absolutely can/ you have the ability to/ you are more than capable of achieving BIG WIN THEY WANT.
Then, we touch on just 3 -5 ‘challenges’ that might be getting in their way.
We use humor and lightness in the pain points (if that’s on brand for you).
We infuse hope with the pain points, i.e., “You’re not at six-figures, yet. ← I said yet there because we’re about to change that, and you’re so much closer to reaching this goal than you realize!”
We are careful about the paint points listed on your page. You don’t need 15 pain points. You just need about three really specific ones that show your clients that you understand what they want or need on a deep level.
We’ll say LESS but better in your pain points.
We’ll be specific in your pain points so they trust that you see them, and we’ll be careful to not pour any shame or guilt onto anything.
The Next Step
After we share your pain points, we’ll share the ‘missing piece.’
This is important. We aren’t just listing pain points and saying, “Don’t worry, I’ll help you!” We’re showing them WHY what they’ve tried in the past hasn’t worked, and how your offer is different or what ‘missing piece’ it fills.
When I write your sales page, your clients will feel relief reading your ‘pain points’ because they’ll see that you understand them.
They’ll see how you can actually help when other programs may not.
Wondering what this would look like for you and your business?
Click HERE for details on working with me as your sales page copywriter.
This is a done-for-you sales page copy for female-led course creators and group coaching offers. This is for you if you want to have the highest-converting sale page possible. You’ll walk away with a sales page that your clients love to read and buy from and that positions you to reach your next big goal, like:
- Having a converting funnel
- Celebrating your most successful launch yet
- Filing your program without discovery calls
Click HERE to book your Sizzlin’ Sales Page Copy Project
PS – If you aren’t ready to hire a sales page copywriter, I have two other options you might love:
#1 – A Free Sales Page Copy Template
Over one thousand business owners have trusted this template to help write their sales page. Inside, I guide you through writing every section of your page with mad-lib headlines and prompts for when you’re stuck on what to say. Get the Free Sales Page Template
For $197, you get a custom Loom video that shows you EXACTLY what to add, remove, say and change to increase your sales page’s conversion rate, AND I write three headlines for you!
