For years, I positioned one of my core offers as a welcome sequence until I booked a messaging call with a friend (and fellow copywriter) who was like:
“Jenny, this isn’t just a ‘cute’ welcome sequence you’re writing—this is a legit sales funnel. You need to position it as such!”
Oh.
🤯
The point of this story is that we all think we know our offer better than anyone, but that’s not always the case.
Sometimes, it takes someone else to come in and witness what you do and to say …
“I think you’re doing MORE than what you’re selling, and we need to make a messaging shift to reflect the value being given here!”
… for you to see how good your offer truly is.
Meet my client, Holly!
I recently helped my very loved client, Holly, uplevel the messaging on her sales page.
Holly’s program helps female founders scale without social media – but she does so much more than that.
I was listening to her testimonials and watching how she gave so much to her students, and it just became obvious that we needed the words on her sales page to uplevel and express what her clients truly experience!
You can view Holly’s *NEW* sales page here.
We went from ‘scale without social media’ messaging to what she REALLY does—helping women build family-and-life-first businesses that allow them to reach massive goals like leaving their corporate jobs and working part-time hours. 🩵
Having this new *energy* of launching with a sales page that accurately reflects all that you do and positions your offer to the right people?
It’s everything.
Looking at your copy from different angles
Your sales page will always be better when you have the support of someone who can look at your offer from angles you’ve never even considered or are too close to see.
When I write your sales page, I’ll get to know your offer better than anyone by looking at it from two perspectives:
Yours.
Your client’s.
As your copywriter, I’ll request temporary access to your program so that I can go through it and experience it as a client.
Because the best way for me to sell your program is to sell it from the perspective of someone who has done it.
I’ll also do extensive market research to gather client voice on your program and what it means to work with you inside of it from others.
Client voice is one piece … but YOUR perspective as the business owner is equally important.
You are the one working closely with your clients.
You know more than anyone how much they’ve learned, grown, and achieved.
This is why I spend a lot of time with you on our messaging kick-off call, listening to what you see as your clients’ biggest struggles, objections, and possibilities. I want to hear, too, in your words, what the most significant transformations and wins you see from your program are.
When we combine the two – your view of your program and your clients’ view – THAT’S when we can sell and position your offer in a way that you never have before.
Wondering what this would look like for you and your business?
Click HERE for details on working with me as your sales page copywriter.
This is a done-for-you sales page copy for female-led course creators and group coaching offers. This is for you if you want to have the highest-converting sale page possible. You’ll walk away with a sales page that your clients love to read and buy from and that positions you to reach your next big goal, like:
- Having a converting funnel
- Celebrating your most successful launch yet
- Filing your program without discovery calls
Click HERE to book your Sizzlin’ Sales Page Copy Project
PS – If you aren’t ready to hire a sales page copywriter, I have two other options you might love:
#1 – A Free Sales Page Copy Template
Over one thousand business owners have trusted this template to help write their sales page. Inside, I guide you through writing every section of your page with mad-lib headlines and prompts for when you’re stuck on what to say. Get the Free Sales Page Template
For $197, you get a custom Loom video that shows you EXACTLY what to add, remove, say and change to increase your sales page’s conversion rate, AND I write three headlines for you!
