This blog post is for you if you’re nervous to hire a copywriter because you’re afraid I’ll make you sound too sales-y or pushy. 💛
First, if you have this worry – you are my person 🙂
I love working with business owners who care about their clients and their experience so much that they are CAREFUL about how their words make others feel.
When I write your sales page, I will never push, rush, guilt, shame, or ‘force’ your clients into any buying decision.
I want you to sign clients who are excited to work with you. That’s the entire goal.
When I write your sales page, it will never include –
❎Fake urgency
AKA – Buy now because the price goes up tomorrow, only the price doesn’t really go up, or it’s a high-ticket offer and if you don’t spend thousands now, you’ll have to spend even $$ more after “early-bird pricing” goes up.
Ew. Nope, I refuse.
Instead: we’ll include a section on your page that shows how your offer solves your clients’ most pressing challenges.
We’ll show how your offer gives your clients short-term WINS in addition to the long-term ones.
We’ll show your clients what they can expect by working with you and how soon they can start seeing results.
And, if you’re launching, I’ll help you create an amazing Bonus that gives your clients confidence to sign up right away, so you don’t have to create urgency with your pricing.
❎Fake Pricing or Over-The-Top Bonus Stacking
AKA – If you bought everything you get in my offer separately, you’d spend 75 million dollars, but instead, I’m giving it to you for just $49!!!
Never never never never.
Instead: I can help you show your clients how they’ll make their investment back and WHEN on your sales page.
I can help you craft an offer guarantee that you feel confident in AND that removes any risk from your buyers before they purchase.
I can give your readers plenty of client proof, sneak peeks into your program, and answers to any and all of their questions before buying.
I can help you craft an ethical extended payment plan for those who ask for one.
I can show how your offer compares to anything else they might be considering and why it’s the best option for their investment.
But, over-the-top price stack? I cannot. 😉
❎Exaggerated Client Results
You don’t need ‘is that even real?’ client results on your sales page.
Instead: You just need a few testimonials that back up your offer promise and show that you can do what you say you will.
So, if you promise to help someone lose 10 pounds in 30 days – share testimonials that show how your clients did this.
If you promise to help someone leave their 9-5 in the next six months, share testimonials that show this result.
I like sharing testimonials that give your audience plenty of proof and context. I want them to know specifics so they can RELATE to the testimonial and see themselves getting similar results (realistically!).
Your sales page is not meant to attract ANY and all buyers – it’s meant to help you work with your best-fit clients.
It’s meant to speak just to the people you really, really can help and would work with 100 times.
You don’t need fake urgency, price stacking, or wild testimonials to sell – you just need to show how you help people solve a problem they have right now.
Wondering what this would look like for you and your business?
Click HERE for details on working with me as your sales page copywriter.
This is done-for-you sales page copy for female-led course creators and group coaching offers. This is for you if you want to have the highest-converting sale page possible. You’ll walk away with a sales page that your clients love to read and buy from and that positions you to reach your next big goal, like:
- Having a converting funnel
- Celebrating your most successful launch yet
- Filing your program without discovery calls
Click HERE to book your Sizzlin’ Sales Page Copy Project
PS – If you aren’t ready to hire a sales page copywriter, I have two other options you might love:
#1 – A Free Sales Page Copy Template
Over one thousand business owners have trusted this template to help write their sales page. Inside, I guide you through writing every section of your page with mad-lib headlines and prompts for when you’re stuck on what to say. Get the Free Sales Page Template
For $197, you get a custom Loom video that shows you EXACTLY what to add, remove, say, and change to increase your sales page’s conversion rate, AND I write three headlines for you! Reserve Your Sales Page Edit
