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How to always stay on brand in your content. (It’s not what you think!)

I’m writing to you at 5 a.m. on Sunday morning, cozy warm with my quilt and coffee in the pitch dark.

I haven’t always been a morning person, but there is this feeling about waking up early that I am slowly beginning to love. 

(If you just rolled your eyes🙄, stay with me. I promise this isn’t total crap about the benefits of waking up early and why you should do it too.) 

Quietly working while the world sleeps and then watching the sun and everyone around you wake up is a straight-up miracle, if you think about it. 

I write a lot, pray a lot. My kids pile onto me and tell me about the dreams they had or the mischief their cat was up to last night, my husband stumbles into the kitchen, pours his coffee and kisses our heads, then gets ready for work. 

A girl like me should not be so lucky. 

I get why someone would wake up early now, not because they have to, but because they want to. Morning people are miracle people. They see the second-chances in every day and the beauty in the most everyday things, like the sun deciding to show up. 

The thing is though….getting up early means you miss out on the night.

And there are also soooo many things that I love about the night! 

The coyotes talking and howling near our house. Drinks and conversations with friends. Sitting around a campfire and eating dinner at Midnight. 

Nighttime people are kind of my people too. The wild ones. The ones who love live music and swimming in the dark. They stay awake just because they’re waiting on an adventure to come along, and they usually get one. 

You can’t do those things and wake up early at the same time, successfully. 

Tried many times. It eventually makes you super, super cranky until you crash into a 15-hour sleep. 

I just hate to miss out on both. 

Because early, early mornings are the closest thing to a miracle I’ve ever seen.

But so are all-nighters. 

What I’m trying to say here is….you can be a lot of different things at a lot of different parts of your life.

A mom who loves her three kids so she gets up early to work so she can pick them up from school and have her laptop closed for the afternoon.

A girl who waitressed the overnight shift at a 24/7 diner and fell in love with the messy, magical people who are awake at 2:00 a.m. on Wednesdays.

(Yep, both are me)☝

So when you write for your business, and you’re worried that you need to be on-brand with your messaging.

Or that you need to over-analyze every sentence to make sure it sounds like you.

You don’t have to do that. 

Your brand is you, and you are a lot of different things, depending on the day, the mood, the project, the post, the situation….the position of Mercury! 

(People tell me it’s retrograde lately.  I have no idea what that means, but I love that there are people out there who do. Night-time adventurers or early morning meditators, for sure.)

You can be a basket of rainbows one day, telling it like it is the next, sad, overjoyed, thankful, completely heartbroken, pissed off. They are all you. All of it. 

There is a zero percent chance that you will say something that is off-brand or not in your brand voice because that is impossible.  

Our voices change with the situation. We aren’t static. 

That’s a good thing because as much as I adored being a waitress at 2:00 a.m., I am also really, really glad to be a mom at 5:00 a.m. 

You get to be different things at different moments, but it’s still all you. 

How beautiful is that?

So just write the post (or blog or sales page or whatever it is).

Be yourself how you are right now. It is absolutely, exactly, completely on-brand and more than good enough.

Let’s work together!

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