Words to carry your business forward.

You’re a creative professional or coach with a heart for encouraging other women.   Your work lights you up. You love your clients! And you’re ready to grow your business even more.   The thing is...while you know the words on your website and email funnel have huge potential to build client relationships...  TBH, you’d rather clean your kitchen with a Q-tip than sit down and write them.  (Plus, between running a business and living your life, who has the time?!)


You want your sales copy to be good. Better than good.

It has to sound like you and show how you stand out. It has to be fun to read and engaging. It has to resonate deeply with your clients without making them feel rushed, pushed, or tricked into buying. 

Can I just say: I completely agree! 

Copy that sells without being “salesy” is more than possible for you, beautiful friend! 

So when you know how you want your clients to feel when they interact with your business but need a pro to help you strategize your message and invite them into your offers in just the right way, that’s where I come in. 


I’m Jenny, an email + website copywriter specializing in words that welcome your clients with open arms. 

Hi, it’s so wonderful to meet you!

lets work together

I’ll help you uncover the stories and message strategies that connect with your audience and have them thinking, “Yep, this is who I want to work with!”

Investing in your website or email funnel copy is an investment that you’ll see returns on for as long as you do business. 

Your copy is meant to do the heavy-lifting of sales and relationship building for you on autopilot, 24/7. 

So you can spend fewer hours behind a keyboard and more time doing what you love: serving your clients and growing your business. (And eating chips and guac, growing a garden, training for a marathon, wrangling your kids...or any of the other amazing things you do!)

My philosophy on copywriting is:

We build a strategy first, then fill it in with the right message to resonate with your audience. 


Your clients are kept at top of heart, with empathy and respect for them woven into every word. 


Sharing honest, high-integrity results and possibilities with your readers.


There is no such thing as an ordinary story. Everyone’s story is extraordinary. (Especially yours!)


You might think your industry is saturated, but there is no one out there who can serve your clients in the same way as you. That’s what we’re bringing forward in your copy. 


Reading sales copy should be fun and fill people with possibility and hope; not constantly point out what they’re missing or doing ‘wrong.’ 


When you click here and fill out an application to work with me, you can set up a time for us to hop on a call and visit about your business and copywriting projects. We can even go over your current website or email funnels together for a quick audit. I can’t wait to meet you!

We grab a coffee and chat.

When we decide we’re the perfect creative-meets-copywriter match, we’ll sign contracts and reserve your space on my calendar with a deposit. Woohoo! Next, I’ll send you a project strategy & brand voice questionnaire to fill out so we can uncover your story, dream client, and project details. (Get ready to understand your brand message and audience’s heart on a whole new level!)

Then, we get to work.

Based on our chat and your questionnaire, I’ll get busy creating a strategic outline or wireframe for your copy. We’ll hop on another quick call so I can present it to you, and together we’ll make sure it’s perfect. You’ll know and approve the path your audience will take through your words right from the start. 

We’ll finalize your strategy.

With our strategy and outline in place, it’s time for me to get busy writing the first draft of your copy! This is the part where you can give a big sigh of relief that you don’t have to spend your time at the keyboard right about now. That’s all being handled for you, beautiful friend!

I’ll get busy writing. 

I’ll send your copy over to you for review in Google Docs. Here, you’ll be able to make any comments, edits, or requests for changes you need. I believe in doing two rounds of edits to make sure you are totally in love with the final product. 

We’ll get every word just right.

Your final copy is IN! I’ll hand it off to you, your designer, your web developer, or whoever is entering it into your systems/platforms. I’ll also be available during this phase to help with anything I can. Congratulations!! You have words that will be working for your business for years to come. 

Et Viola! Your copy is finished.

What it’s like to work with me

lets work together

meet your copywriter

It was an R.L. Stine Goosebump’s fan fiction piece. (Yep, I was that cool.) I even convinced one of my fourth-grade classmates to illustrate it! I’ve since written three middle-grade novels as an adult. 

The age I wrote my first book


The number of times I’ve traveled internationally with my husband and our three daughters. Looking for an ice breaker? Ask me about Costa Rica! 

The number of times I’ve traveled


I went to college for Spanish and lived in Mexico for a time. My Spanish is pretty fuzzy these days from lack of practice, but my favorite podcast to help me keep learning is Espanolistos

Number of languages I speak


In the spirit of transparency, I started very, very slowly. Working on only one project per month while my kids were little, to working full-time now that they’re a bit older. To the Mamas reading this: Know that you can do anything.

The number of years I’ve worked as a copywriter


The number of times I’ve traveled internationally with my husband and our three daughters. Looking for an ice breaker? Ask me about Costa Rica! 

The average number of books on my nightstand at any given moment.


We also have one sweet pup, a feisty cat, and too many houseplants and outdoor gardens that I will forever be trying (and often failing) to keep alive. 

The number of chickens in my backyard


When I'm not writing, you can find me…

Hanging out with my husband and our three daughters. We live in beautiful (windy) South Dakota, where we're usually up to some outdoor shenanigans like hiking, raising chickens, riding our bikes, or swimming in the Missouri River.

How can I help you today?

Done-for-you copywriting services for coaches and creatives.

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Personally greet every client that steps into your virtual office and make her feel right at home.

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